In the run up to World War Two British companies were quick to take advantage of the growing worry about air raids and produced a wide variety of goods that householders could buy to help protect themselves, their loved ones and their property in the event of bombing. This page from the Daily Mail in early 1939 shows some of the products advertised to the general public as being needed if the bombers came:Many of these products would be of limited use when bombs finally came, but first aid kits were a sensible purchase and although advertised as for ‘ARP’ use, they were also functional for more general accidents round the home. One such first aid kit was the ‘First Aid outfit number 4, which came in a stout cardboard box:A large label was pasted to the front with details of the boxes title, manufacturer etc.:Inside was a variety of first aid supplies:And the underside of the lid had some basic first aid instructions. These have been tailored slightly for ARP use by including advise on treating gas casualties:I am unsure if all the contents of this box are original, or how complete it is, but I suspect it is at least representative of what the outfit originally contained. Amongst other items, the box contains cotton wool, crepe and triangular bandages, a box of Elastoplast brand adhesive plasters, pins, a tin of Vaseline, an eye bath and a thermometer:There is also a small vial of insect repellent which I suspect is not original to the box, but is period so was probably added by the original purchaser.
A wide variety of first aid kits were sold to households in this period, at varying prices and with different contents. Some were far smaller than this set, with just a few bandages and slings, others were far more comprehensive and contained many more items. They were usually sold based on the size of household they were purportedly designed for, but often the retail price was a more pressing factor and a poor family with many children, if they could afford a first aid kit, would have purchased the cheaper sets regardless of the fact that they were marketed as being for a smaller number of people.