Woodbine’s Guide for Soldiers Serving in India

Tonight we are looking at a small booklet issued by Wills Cigarettes for the use of soldiers going to India. This was a marketing ploy by the company to ensure troops remembered their brand and continued to buy it. Despite that it is full of interesting information on soldiering in the Sub Continent in the 1930s. This edition appears to date from 1942, but is clearly a reprint of an earlier publication. The cover has a wonderful piece of 1930s artwork, with a soldier in a pith helmet enjoying his woodbine with the towers and minarets of India behind:coverThe interior covers life as a soldier in India and useful information on money, postage, food and hygiene (as usual click for larger images):


The back cover again advertises the cigarette brand with the slogan ‘The Soldiers’ Smoke’:backThis is a cracking little book and one I have been trying to track down for a while so i was very pleased to pick up a copy for a very modest sum. A PDF version of the booklet is availbale to download here: woodbines-guide-to-india

One comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.