I have quite a few recruiting booklets for the various services over the last few decades, however tonight we are looking at my newest addition and possibly my favourite. This recruiting pamphlet for the Army dates from 1934 and has a red cover with a young chap in football kit with a cap and service dress jacket over:The inside cover has a list of contents:The first page highlights the sports aspect of the service with the king inspecting an inter-regimental football final: Note the stamp for a Lt Colonel White in the corner. Turning the page and we have another picture, this time of a regimental institute:The text starts after this and sets out the conditions of service and benefits for joining the army (as ever click on the image to get a larger, readable version):
This page also allows us to date the booklet as teh printers code on the bottom of the page has the date 8/34 included in it. It is interesting that the photographs emphasise the social and sports side of the army, and there are no actual pictures of any weapons or military training and the text is keen to emphasise the pay and benefits of the army. It is sobering to think that those who signed up as a result of this pamphlet would be thrust into WW2 just five years later.