WW1 Souvenir Chocolate Tin

The range of souvenir goods produced for then outbreak of the Great War is mind boggling. We have looked at various commemorative china items over the last year, tonight though we have a very attractive chocolate tin. I bought this on Tuesday for £5, and the lid especially was very dirty:imageA gentle clean with some water and a cloth brought out the colours nicely and made it much more presentable:imageThe top of the tin depicts from left to right Admiral Sir john Jellicoe, Field Marshal Kitchener and Field Marshal John French. These three men were the leaders of Britain’s armed forces at the outbreak of war and all shared a slight cult of celebrity at this early date, it is therefore very common to see them depicted on commemorative items. The four sides of the tin are also illustrated with martial themes; one of the long sides has the British Fleet at full steam:imageThe picture is stylised, but seems to show destroyers rather than battleships, clearly the artist wanted to convey speed and dash rather than firepower and might in this illustration. The opposite side has the British Army fighting the German Army:imageThe men are dressed in the uniform of 1914 and the Germans have nice clear spikes on their helmets so there is no doubt as to their nationality. Note also the field gun on the left hand side of the panel. Whilst the ends depict the new aerial war, with one having early aeroplanes:imageThe aeroplanes are flimsy monoplanes of the types used at the outbreak of war for aerial scouting. The corresponding side of the tin depicts an airship:imageIt is hard to tell if the aircraft is accompanying or intercepting the airship! This panel also has the manufacturer’s name of Needlers ltd of Hull. Needlers Ltd had been set up in the Victorian Era and just prior to the outbreak of the Great War they had moved to new premises in Bournemouth Street, Hull producing sweets and chocolates. This rather magnificent van was an advertising gimmick they used during the period:761px-Needlers_Chocolate_VanThe company was hugely popular in the region and had to open a new chocolate factory on the site in 1916. Tins such as this were often purchased by relatives as a parting gift to those going to the front and happily many were retained so surviving to the present day. This tin is not in perfect condition, but it is still nice and clear and has minimal damage so I was very pleased to be able to add it to my collection.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.